Technical glossary of translation terms
Occasionally, you’ll come across some unfamiliar terms on the intercontact website or when talking to people in the localisation and translation industry. You’ll find many of these terms listed here with short explanations.
Target culture
Once a company has identified its target market, it is essential to take the cultural factors into account. In most cases, a brand’s marketing strategy needs to be localised and adapted accordingly. Cultural target market research, analysis and understanding are key to creating relevant content and to gaining and retaining a potential customer’s interest.
See also: Adaptation, content, localisation, target market
Cooperation
We will be happy to help you
We, the intercontact translation agency, are available to you in person, over the phone, via e-mail or in an online meeting and we are always happy to hear from you. We are here to discuss any questions you may have about having your copy and documents translated and will be glad to create a personalised quote for you.