Content
In the language world, this term refers to the topics or subject matter in a written work. It often refers to website content. The well-known quote "content is king" comes from the field of online marketing, and highlights the central role that high-quality content and text plays in the success of a website, search engine optimisation and successful marketing in general. Sustainable success is only possible if your content is useful, meaningful, carefully crafted and resonates with your target market. The term content distinguishes the content of a website from its technical infrastructure. Navigation, the imprint, layout and advertising are not website content.
See also: Content marketing
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