Professional Romanian translations

Romanian belongs to a sub-family of languages known as the Italic languages. It is spoken by around 34 million people, with 30 million native speakers spread across Romania and Moldova. Regional variants of the language are also spoken in parts of Greece and Croatia. As one of the Italic languages, Romanian is part of the Indo-European language family and is often used in a more general sense to refer to four related languages: Daco-Romanian, Megleno-Romanian, Istro-Romanian and Aromanian. These four languages are known as the Balkan Romance languages and are often considered to be Romanian dialects. However, the national language of Romania is known as Daco-Romanian. In Moldova, the Romanian language is referred to as Moldovan, despite it being the same language as that which is spoken in Romania. Interestingly, written Moldovan is different from written Romanian.

There are approximately 20 million potential customers in Romania alone, which means this could be an untapped market with great possibilities for your business. If you want to appeal to this new target market and draw attention to your business, the first step is easy: Get intercontact to translate your online shop or website into Romanian.

How can a German/English to Romanian translation help you generate more profit?

E-commerce is witnessing rapid growth in Romania and is worth 6 billion euros overall. The main sources of e-commerce revenue in Romania are the fashion, electronics and media sectors. In 2020 – the year shaped by the coronavirus pandemic – a dramatic rise in e-commerce was seen all over the world, and Romania was no exception. Since then, we have seen a general upward trend in online purchases. Around 70% of the Romanian target group now shops online on a regular basis. Companies all over the world are recognising the potential to tap into new markets by internationalising their business through online retail, while more and more customers from around the globe are taking advantage of the benefits offered by borderless shopping. When you look at the buying power of Romanian customers, making the decision to add this new market to your portfolio is a no-brainer. As the sixth-most populous member state of the European Union, Romania is a market that should not be overlooked.

Online purchases by Romanians – popular product groups

Below are a few facts about the buying behaviour and preferences of online consumers in Romania to help you better understand your new potential customer base:

• The fashion sector sits in first place with an outstanding revenue share. Textiles, footwear and leather goods are very popular.
• Second place is occupied by the electronics and media sector.
• Outside of these two sectors, the majority of online purchases are seen in industries such as food and personal care, hobby and DIY products and furniture and household appliances.

Your Romanian target group mainly consists of people aged between 35 and 44. The number of younger customers – between 25 and 34 years of age – is growing and offers a great deal of potential in the future. In general, you can assume that your Romanian customer base will be predominantly female, as recent years have seen a higher proportion of online purchases from women than from men.

Typical translations for Romanian

Currently, Romanian to German or German to Romanian translations are most frequently required in the fashion sector. As a direct example: intercontact carries out Romanian translations for the online shop of the well-known and successful fashion retailer s.Oliver. As the largest e-commerce sector in Romania by revenue, online fashion retail offers numerous customer touchpoints where you can utilise translations to communicate effectively with your audience. These include regular newsletters, product descriptions, advertising copy and much more. At the same time, translations are also useful if your business is based in one of the other sectors mentioned earlier. In the same way that fashion customers enjoy the online shopping experience far more in their native language, the same is true for your target group in the electronics, food and household appliances sectors. By allowing consumers to shop online in their first language, you can tap into your new market in record time!