Keywords are terms that a user searches for online in a search engine or search bar. When considering an SEO strategy, keywords are very important and have to be used in any copy written for the web.
The most relevant keywords should not only be included in the national language of a website or online shop, but also in all the other languages that website offers. It is important to note here that simply translating these keywords directly does not always work. Often, the words need to be localised for them to be found in other countries.
See also: Search Engine Optimisation (SEO), SEO translation, Localisation
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