Professional Hungarian translations
Over 13.5 million people speak Hungarian. Most of these people, around 9.5 million, live in Hungary. Hungarian is the official language of Hungary and Vojvodina in Serbia and is a recognised minority language in many countries such as Croatia, Romania and Slovakia.
The people of Hungary are generally reticent when it comes to making purchases and bookings online. Nonetheless, 20% of those who responded to a survey said that they bought fashion items and sporting goods online in 2017. Trips and holiday lets were booked by 16% and tickets were bought by 10% of the Hungarian population.
Why a translation into Hungarian is worthwhile in spite of this:
How much trust Hungarians place in online orders in the future is dependent on their experiences – thus when companies offer a satisfying online shopping experience, the number of Hungarians using the internet for shopping will definitely go up.
Currently, it wouldn’t be as beneficial to rely on online offers alone in Hungary, but instead, to keep an eye on the local market as before. A subsidiary there would be most effective at reaching the Hungarians and promises the most profits.
To get a foot into the Hungarian market from another country, knowledge of the language is essential. Rely on a Hungarian translator to translate your product and packaging texts for the Hungarian market.
Incidentally, Hungary’s main import partner is Germany, which accounts for 26.3% of all imports in 2016 – much more than Austria (6.4%) and China (6.3%).
