Corporate wording
Corporate wording, also known as corporate language, refers to the terminology used in a company’s internal and external communication. It forms a part of the company’s identity and corporate design by communicating the company values, message and philosophy.
Defining a uniform, consistent language is important, as is the choice of words, tonality, writing culture and form of address. International corporate wording is supported, and further developed, by using comprehensive termbases (terminology databases). Corporate Wording®: patented as a word mark Hans-Peter Förster in 1994
See also: Termbase
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