Zimmer + Rohde:
Multilingual marketing materials for global success

One of Europe’s leading textile publishers, Zimmer + Rohde is an international manufacturer of high-quality fabrics and interior design solutions. Originally known as Marx & Rohde, the company was founded by Ernst Rohde and Max Marx in Oberursel, Germany, in 1899.

It has been a family run business for four generations, from Ernst Rohde to his great-grandson, Andreas Zimmer, who led the company up until 2019. The textile company has subsidiaries in New York, Paris, Milan, London, Dubai and Hong Kong. To date, Zimmer + Rohde has been offering fabrics, wallpapers, furniture and accessories of exceptional quality and design for over 120 years.

For more information about the company Zimmer + Rohde, please visit https://www.zimmer-rohde.com/en/

Zimmer + Rohde relies on professional fashion and textile translations from intercontact translations

To further enhance its global presence, Zimmer + Rohde began working with the translation agency intercontact translations. The agency translates their marketing materials into (US) English, French and Italian, including collection releases, flyers and newsletters.

The success of international fashion and textile brands is critically dependent on the quality of their communication with each of their target countries. Every message must be precisely tailored to the target group’s self-image in a way that reflects the current zeitgeist. Images and text become inseparable units that need to be localised with nuanced linguistic skill.

For lifestyle and fashion content, simple translation is often not enough. It’s more about capturing the essence of the brand and its products and fully integrating them into the respective culture. An in-depth knowledge of the terminology used in the textile industry is essential here – and forms the basis of our ongoing successful collaboration.